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In the wired world, there are many places where you can publish your advertisement online like Google AdWords, Content Network, and others. In fact, you have a dozen sites to choose from as to where you would put your ads on to.

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It is therefore understandable that people are still skeptic in Facebook's efficacy in bringing in the traffic and there is still a hesitation in considering the contents of keywords and the quality of traffic it deserves. Since, this shift is not in parallel with the site's intents but others have come to take advantage of this new paradigm.