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This principle, however, can be very difficult to practice if you do not care to study the demographics and to identify the particular social group that your advertising must be addressed to. Fortunately, in this information age, such requirements can be easily complied with just by using the most favored social networking site in the world, Facebook.

Facebook is a vast source of information on people with different needs and wants, of different age brackets, and of varying tastes and dislikes. You only have to seize the opportunity provided by this social networking site in your attempt to reach out the biggest number of people who will be your most probable customers.

To do this though, you need to be quite knowledgeable in the use of keywords as you try to determine to whom you should address your Facebook paid ads. In this respect, you may be required to do a little research in order to find out what are the appropriate keywords that will help you link up with the people you are targeting for your marketing campaign.